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FIFA President: 2026 World Cup targets $12B revenue
It is expected that the 2026 World Cup in the United States, Canada, and Mexico will generate revenues ranging between $11 billion and $12 billion, with more than 6 million tickets sold before the tournament begins. FIFA President clarified that demand for tickets exceeded supply by more than ten times, and the anticipated attendance is between 6.5 and 7 million spectators. The ongoing discussion about ticket prices continues, which have ranged from $140 to over $8,600 for the final match. This edition is considered the largest in the tournament’s history in terms of the number of participating teams, matches, and spectator attendance.
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