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2026 World Cup earnings forecast
The 2026 World Cup has experienced an unprecedented surge in betting values, with financial predictions for the tournament winner reaching around two billion dollars more than five weeks before the final. Bets totaling 1.8 billion dollars were placed on the "Pollimarket" platform and 120 million dollars on the "Kalshee" platform. These are the largest wagers in history, amid an increase in companies specializing in predictions and advertising investments, amid criminal investigations into market manipulation and the risks of gambling addiction. Analysts expect overall bets across all platforms to exceed 50 billion dollars this year, driven by the increase in participating teams to 48, which has significantly amplified expectations and betting activity.
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