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The 2026 World Cup in the United States, Canada, and Mexico saw a transformation in China's role, with the presence of Chinese companies increasing unprecedentedly to include technology, infrastructure, and cultural products alongside traditional sponsorships. Companies such as Hisense, Lenovo, and CRRC became some of the most prominent contributors, providing advanced technologies like artificial intelligence and VAR support systems, as well as high-efficiency trains manufactured to serve the stadiums. This reflects China's transition from merely sponsoring sports to playing an active role in shaping the tournament experience and developing infrastructure, despite the absence of the national team from the competition.
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