Asir Summer Offers 100 Events to Attract 3 Million Visitors
The Prince of Asir Province launched its Summer Season 2026 under the slogan "The Sky is Your Land," with the goal of welcoming over 3 million visitors and offering 100 booking experiences. The aim is to boost the tourism sector and foster local economic growth through a variety of events and renovated tourist sites, along with supporting investment projects valued at more than 444 million riyals. The season aspires to establish Asir as a sustainable international tourist destination, with a focus on developing tourism products and services.
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