Will TV face decline amid new media
The article discusses the impact of the transformation of the media landscape in the United States, where major technology companies such as YouTube, TikTok, Facebook, and Amazon have become primary sources of news, generating advertising profits that surpass those of traditional media outlets. The analysis indicates that these companies control approximately 65% of the advertising market, valued at around $260 billion. Meanwhile, traditional media—especially local newspapers—are experiencing significant decline, with many closing and thousands of jobs lost. This situation threatens the continued provision of reliable local news and reduces media diversity.
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