Starbucks Korea shuts all outlets amid marketing row
South Korean company "Shinsegae" announced that its Board Chairman, senior executives, and Starbucks Korea employees will undergo intensive training to enhance historical awareness and social sensitivity. This comes in response to a crisis sparked by a marketing campaign that critics linked to memories of the suppression during the Gwangju Uprising in 1980. All Starbucks Korea stores were closed at 3 PM on June 22 to allow staff to participate in the training. The campaign followed the launch of a controversial initiative called "Tank Day" by E-Mart, a subsidiary of the company, timed to coincide with the anniversary of the uprising. However, it faced widespread criticism and led to a significant decline in sales. The company's president apologized for the campaign and reaffirmed their commitment to avoid repeating such incidents in the future.
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