UAE Educational Body Signs Ferrero Deal
The Ministry of Sports and the UAE Sports Federation for School and University Institutions have partnered with Ferrero Gulf to support school sports tournaments for a period of three years starting from 2026/2027. The partnership aims to enhance physical activity and develop athletic skills among children and youth, in line with the National Sports Strategy 2031, through supporting initiatives and programs such as "Movement, Joy, and Life," which encourage adopting a healthy and active lifestyle within the school and family communities. The initiative includes organizing interactive activities aimed at strengthening family bonds and expanding sports participation in a serious and sustainable manner.
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