المصري اليوم
المصري اليوم
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Dr. Adel Al-Masri affirmed that the Latin American markets, especially Brazil and Argentina, are among the promising markets for attracting tourists to Egypt. He stated that participating in tourism exhibitions is a main tool for promoting Egyptian destinations. He explained that successful promotion depends on market research and goal-setting, along with the need to develop the overall image of Egypt to include contemporary civilization and diverse tourism options, with a focus on adventure tourism. He added that Egypt remains a strong tourist destination despite geopolitical challenges, with opportunities to enhance visitor flows from emerging markets in Latin America.
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