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Amr Helmy credits Jung book for career shift
The writer and designer Amr Helmi explained that interior space design not only reflects aesthetic taste but is also connected to psychological states and essential human needs, such as feeling safe and protected. His perspective on design changed after reading the book "Reflections" by Swiss psychologist Carl Jung, who emphasized the importance of symbols and mysteries in shaping a person's character and psychological balance. This greatly influenced his approach to design, leading him to focus on understanding each client's true psychological needs before starting the project. He believes that decor goes beyond choosing colors and furniture; it involves understanding the individual's nature and needs to feel comfortable and balanced at home.
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