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The article discusses the impact of capitalism and the financial market on the organization of major sports tournaments, particularly the 2026 World Cup. It highlights FIFA's adoption of dynamic pricing, which links ticket prices to demand, reflecting how the market controls the sporting event at the expense of sporting integrity. The article points out that ticket prices have risen significantly, especially with the continued participation of stars like Messi, thereby enhancing the economic value of the matches and risking the prioritization of market interests over the fairness and integrity of competition. Additionally, the article notes that the tournament management system has increasingly aligned with market interests, raising questions about the independence of refereeing and sporting events from economic and political influences.
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