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The article discusses the rising prices of soft drinks in Egypt, particularly by Pepsi and Coca-Cola, following their decision to offset the losses incurred due to the nationwide boycott campaign coinciding with the Israeli attack on Gaza. Prices have increased by approximately 30%, leading to the cost of a bottle rising to between 20 and 30 Egyptian pounds, while larger bottles have reached 45 pounds. The source explained that the reasons for the increase stem from the need to compensate for losses, despite the global decline in raw material prices. Additionally, local companies are unable to compete with major international corporations that have not reduced their prices due to a lack of genuine competition. The article also notes that citizens have the freedom to choose whether to buy or boycott, with a tendency for companies to attempt to recoup their losses through price hikes.
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