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Using Trump Campaign as Model for Social Media Impact
The master's study at Alexandria University focused on the impact of social media in American election campaigns, using Donald Trump's 2024 campaign as a model. The study revealed that the campaign heavily relied on platforms such as Twitter, Facebook, TikTok, and Truth Social, with Trump having 91.9 million followers on Twitter, 34 million on Facebook, and 6 million on TikTok, accumulating over 1.19 billion views of his content up to election day. The findings indicated that social media has become a primary tool in managing modern campaigns, thanks to its ability to target audiences quickly and effectively. The study also recommends developing data analysis tools and encouraging the use of artificial intelligence and algorithms to shape future political discourse.
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