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2026 World Cup Draws Global Viewers
The 2026 FIFA World Cup set a record for total attendance and television viewership, thanks to an expanded format featuring 48 teams. The tournament also saw a significant increase in revenue, expected to exceed €7 billion ($8 billion), marking a 56% rise compared to the 2022 edition. Over 6.6 million fans attended the matches in the stadiums, and media viewership is anticipated to surpass 6 billion, a record that highlights the event’s global popularity. Stadium occupancy rates reached an all-time high of 99.7%. The matches broke numerous records in ticket sales and crowd numbers, and financial aspects were strengthened, including increased prize money for participating teams.
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