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The mobile phone market in Egypt experienced consecutive price increases during July 2026, with some models rising by as much as 10%, despite major global companies like Apple not officially announcing any price hikes. Experts attribute this to rising costs of electronic chips, especially memory chips, along with increased global shipping expenses, which have exerted significant pressure on phone prices, particularly in the economic and mid-range segments. They confirmed that the era of affordable phones is nearing its end due to these increases, and they anticipate that Apple's price hikes will impact the Egyptian market in the future. Additionally, the growing demand for artificial intelligence components has contributed to a surge in the demand for chips, pushing their costs up by as much as 20%.
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