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The activities of the National Festival of Egyptian Theatre focused on the importance of building a theater-going audience to strengthen the relationship between the theater and its viewers. Artist Mohamed Riyad emphasized that a theater without an audience is "a dead theater," and the goal is to turn the festival into an event followed by the general public, not just specialists. The seminar discussed that the decline in attendance is not related to ticket prices but rather to the quality of the performances and their promotion. It was noted that festivals have successfully built a fan base through consistency and open events, especially at the Sharm El Sheikh International Festival for Youth Theatre and the Cairo International Festival for the Arab Child. Experts affirmed that the audience is gradually cultivated by presenting good performances and creating a festive atmosphere, highlighting the importance of collaboration between festivals to bring audiences back to the theater throughout the year.
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