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المصري اليوم
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Are We Prepared for Increased Tourism
The article indicates that Egypt's tourism sector still requires serious development to increase the volume of incoming tourists and boost the financial returns from it. Although current performance is reassuring, it remains below optimal levels. Despite Egypt regaining its attractiveness after being affected by regional conflicts, the projected number of tourists reaching 20 million is still far from global standards, as tourists constitute only about 17% of the total population in Egypt—significantly lower than the higher percentages seen in Turkey, France, Spain, and Greece. Achieving this goal necessitates improving airport infrastructure, enhancing safety and security systems, implementing regulatory adjustments to tourism activities, and increasing public spending on tourism facilities. Furthermore, it is essential to shift societal attitudes to emphasize tourism as a primary source of foreign currency and national income. Capitalizing on these opportunities requires new visions and management approaches, as well as radical measures to boost Egypt's competitiveness, attract more tourists, and increase their spending.
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