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The 2026 World Cup has become an important platform for celebrities to generate substantial financial gains. Several stars have earned hundreds of thousands to millions of British pounds through advertising campaigns and engagement with the event, leveraging their fame in sports, music, and fashion. David Beckham tops the list as the highest earner, making around 19 million pounds from his involvement in promotional campaigns. Shakira also scored about 15 million pounds from her artistic contributions, while other stars such as Justin Bieber, Lisa, Kim Kardashian, and Madonna benefited from media appearances and brand promotions. This confirms that the World Cup has become an industrial platform for content, entertainment, and the economy, allowing stars to earn huge profits in a short period.
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