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The article focused on the significant escalation of the role played by the media arms of the Muslim Brotherhood in achieving their goals. It highlighted that digital media tools and social media platforms have become more dangerous than on-the-ground organizational elements. The piece explains that the group understood from the outset the importance of media in spreading ideas and capitalized on the internet and communication channels such as Facebook and YouTube to build a sophisticated media system. This system is used for mobilization, shaping public opinion, and altering opponents’ narratives. After June 30, 2013, the group launched a virtual kingdom online, which expanded their presence beyond Egypt despite challenges like the loss of institutional structures within the country. The study emphasizes that the greatest danger lies in the media's ability to operate without direct ties to a specific location or cell. Its influence extends to the general public and sympathizers, making it a more effective tool in shaping opinions and constructing mental images. History shows that this media apparatus was highly active during the January 25, 2011 revolution and until an Islamist candidate took power. However, it declined after the group's fall, due to internal divisions and issues.
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