1 Day
Source:
المصري اليوم
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What are these players doing on the bench
The article addresses the phenomenon of some creators and artists remaining on the margins of the artistic scene, feeling rejected and nostalgic for not participating actively, especially amidst the rapid changes in audience tastes and modern communication tools. It focuses on the challenge these creatives face in adapting to the demands of renewal and innovation, emphasizing the necessity of updating their tools and artistic methods to keep pace with the evolving artistic landscape and current audience preferences. The piece underscores that sustainable success requires a precise understanding of the new communication code and not relying solely on history and past achievements. The article concludes that simply returning to the field is not enough; it must be accompanied by the ability to renew one's performance and understand what makes today’s audience laugh or cry, whether in terms of content or style.
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