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Kaspersky warns against the exploitation of digital advertising data to carry out targeted cyberattacks, as this data has become an important resource for attackers to select, track, and breach devices. The company indicates that digital advertising technologies, which process billions of requests daily, are vulnerable to exploitation by advanced threat groups (APTs) to monitor individuals and deploy covert spyware. It explained that some types of adware go beyond data collection to direct users to malicious sites. Kaspersky also confirmed that it blocked over 3.7 million malicious redirect attempts in the Middle East during the first half of 2026. The company calls for strengthening cybersecurity through system updates and adopting multi-layered defense strategies, including threat detection solutions and blocking ads within work environments to reduce the risks of targeted cyberattacks leveraging digital advertising techniques.
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