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Google uses AI in 43% of searches
A recent report indicates that Google is now relying on artificial intelligence technologies in 43% of search results. The proportion of AI-generated answer summaries appearing within search results has increased from 15% to 43% over the span of a year, changing how users interact with the search engine and leading to fewer visits to individual websites. Additionally, the interactive AI search feature has seen significant growth, with visits rising from 126 million in June 2025 to 279 million by May 2026. This shift allows users to receive more direct and comprehensive answers but results in reduced traffic to external sites, with tech companies implementing measures to prevent AI robots from accessing content altogether. Despite an increase in source citations within AI-generated results, the percentage of sources linked to these citations remained below 6.8% in May 2026. Although recent updates have improved user guidance, the reliance on AI results continues to establish a new search model focused on delivering information directly within the Google platform.
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