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Mona Adly Explains Rahma's Song Popularity
Expert Mona Adly El-Gayyashi explained that the phrase "Ya Masr, how do you do it?" started as part of an advertising song during Ramadan, then evolved into an independent song performed by a group of singers such as Assi El Helani, Bahaa Sultan, and Khaled Essam. It is now used to express admiration and teasing. Its success is attributed to its timing with the World Cup and the Egyptian national team's brilliance, along with the audience's response to its simple yet expressive lyrics that reflect patriotic sentiment. This led to its widespread popularity both inside Egypt and beyond.
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