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Fitch report on e-commerce future
The article discusses Fitch's expectations regarding the future of the e-commerce sector in the Middle East and North Africa, with a focus on projected growth in the coming years. The forecasts indicate that household spending on goods via online channels will reach $63.5 billion by 2026, with an annual growth rate of 8%, eventually increasing to $82.6 billion by 2030. Saudi Arabia will remain the largest market, followed by Egypt and the United Arab Emirates, driven by the ongoing digital transformation that has been accelerated by the COVID-19 pandemic. The growth is attributed to increased reliance on technology, a young population, rising urbanization rates, expanded smartphone usage, advancements in digital payment methods, and the shift of social media platforms towards direct selling. Additionally, online commerce spending is expected to constitute between 7% and 10% of overall consumption in 2026, reflecting continuous changes in consumer behavior and strengthening digital infrastructure across the region.
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