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بوابة أخبار اليوم
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Al-Ahly Stadium naming rights fund 40percent of build cost
Al Ahly Club revealed that the naming rights for Al Ahly Stadium finance approximately 40% of its construction costs, representing a significant investment success and reflecting a development in sports investment strategy. This is achieved through a long-term association with the stadium's name, which ensures a permanent presence in matches and events and grants naming rights a marketing value that goes beyond the traditional concept of advertising. This step confirms that sports investment now relies on maximizing intangible assets, especially the brand, to sustainably fund sporting projects without depending on traditional resources.
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