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Alexandria Governorate has launched the "First Shopping Festival," organized by the Future Egypt for Sustainable Development Authority, running from July 30 to August 4, 2026. The initiative aims to provide basic commodities at discounted prices to support citizens and ease the cost of living. The festival seeks to strengthen food security and features promotional offers, prize draws, and instant shopping vouchers, all designed to bring joy and stabilize the market. This effort is part of the government's broader initiatives to support citizens and offer high-quality national products at competitive prices compared to international markets.
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