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Adidas, Wayup Sports, Egypt Handball Team Partnership
Adidas has announced the signing of a strategic partnership with the Egyptian Handball Federation, making it the official sportswear partner of the federation. The agreement includes providing the national team with high-quality training apparel, footwear, and equipment to enhance their performance in regional and international competitions, along with a performance-based incentive program. This partnership aims to support the development of Egyptian handball, reflecting the state's direction to strengthen cooperation with the private sector. It is a significant step toward elevating the national team's standing both regionally and globally.
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