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Snapchat halts rewards for AI-only content
Snapchat has announced that it will halt rewards for content entirely generated by artificial intelligence on the Spotlight feature, aiming to reduce the spread of low-quality clips reliant on AI tools and to promote genuine user-created content. The platform clarified that its recommendation algorithm updates will focus only on videos produced by real people, while allowing creators to use AI tools to enhance their content—provided it is not produced entirely with AI technologies. This move is part of broader efforts by tech companies to combat the phenomenon of "AI Slop" and improve content quality, while Snapchat continues to protect smaller user groups by imposing restrictions on certain accounts.
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