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The Egyptian market experienced a resurgence in sales of gold jewelry during the first seven months of 2026, driven by a decrease in prices compared to previous record levels, which increased consumers' desire to buy. Gold prices fell significantly following the escalation of the war in the Middle East and rising oil prices, providing buyers with an opportunity to return to the market after a period of anticipation. This contributed to the recovery of a large part of the normal sales activity. Additionally, the stability in gold prices—rising by approximately 150 pounds for the 21-karat gold since the beginning of the year until mid-year—stimulated demand for jewelry with diverse designs and high quality, catering to different price segments. This supports sector growth and enhances the competitiveness of local products.
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