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Heatwave drives juice sales over 11B EGP
The Egyptian market experienced a significant growth in packaged juice sales during the first half of 2026, driven by the rising temperatures that increased demand for cold beverages and juices during the summer season. The market was valued at approximately 11.13 billion Egyptian pounds, with Juhayna Food Industries achieving a 31% increase in revenue, reaching 3.56 billion pounds, while maintaining a market share of 32%. High temperatures, product diversification, and expansion into more points of sale contributed to boosting juice consumption, despite intense competition among major companies in the sector.
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