22 Hrs
Source:
المصري اليوم
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Market segments in perfume and makeup
The phenomenon of "divisions" in the perfume and cosmetics market is characterized by its widespread spread and increasing usage. It relies on purchasing the original product and refilling it into smaller containers, allowing consumers to buy quantities that suit them at a lower cost than the full-priced product. The idea originated with perfumes, aimed at experiencing the scent or using the product for a limited time, and then expanded to include cosmetics and skincare products such as foundation, concealer, and lipstick. This phenomenon offers an economical solution, as some products are sold at prices starting from 150-180 Egyptian pounds for small containers, compared to up to 3,500 pounds for the original items. This makes it easier for consumers with limited budgets to access international brands.
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