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The city of Hurghada is hosting the "Beach of Art" program, which aims to transform public spaces into open artistic platforms to promote Egyptian culture and arts to both locals and tourists during the summer season. The program features more than 25 performing arts and entertainment groups offering a variety of shows including music, heritage, and folk arts. These performances are held daily at three main locations: Hurghada Culture Palace, the Tourist Promenade, and Hurghada Marina. The initiative seeks to enhance the city's cultural and tourism image by integrating art into daily activities. Running until August 29, it is one of the largest cultural events hosted by the governorate during the summer season, emphasizing the importance of culture in supporting tourism and revitalizing the cultural scene.
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