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The article discusses the phenomenon of the " companionship economy," which involves providing paid social services and consultations through digital platforms. Individuals pay for time and attention from another person, whether through video chats, voice calls, or in-person meetings. This economy aims to fulfill the human need for companionship and communication, especially amid rising levels of loneliness and social isolation, which are said to affect about one in six people worldwide, with a higher prevalence among youth. The services offered include companionship for the elderly, patients, travelers, and those seeking emotional or social support. These range from direct human interaction to AI-based solutions. There are concerns related to safety, privacy, and dependence on robots, which could lead to serious psychological attachment—particularly in cases of excessive engagement that might cause health or mental health issues. Today, the companionship market is substantial; global data estimates its size at around $7.4 billion by 2025, with over 200 million flexible workers providing these services. The growing demand for tangible social presence represents a thriving business opportunity despite ethical and psychological risks involved.
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