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المصري اليوم
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Saudi Arabia Acquires EA Rights
The General Authority of Saudi Arabia has completed a deal to acquire Electronic Arts (EA) for approximately $55 billion. The company, known for popular video games such as EA Sports FC (formerly FIFA) and The Sims, will incorporate a loan close to $20 billion as part of the transaction, marking it as one of the largest financings in the electronic gaming sector. This move also means that EA will become a private company after 36 years of being publicly traded. The new management is expected to implement cost-cutting measures, including reducing staff and increasing revenue streams from within the games, with the goal of expanding the audience base and shaping the future of the video game industry. However, there are concerns that such changes could impact the content and creative policies of some games. This acquisition is the largest Saudi investment in the gaming sector to date and has sparked both internal and external debates about its potential impact on the gaming industry and the future of the FIFA franchise.
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