Saber Salem Criticizes Egyptian Tourism

The article discusses how Egyptian tourism, despite its wealth of historical and natural attractions, still lacks the ability to offer a comprehensive tourism experience that attracts visitors and positions Egypt as one of the top global destinations. The writer emphasizes that the problem is not the absence of assets; Egypt possesses magnificent monuments and a unique natural diversity. Rather, the challenge lies in how to present a modern, diversified image of the country—encompassing beaches, modern cities, culture, arts, cuisine, Nile cruises, and desert experiences. Additionally, the article highlights that improving service quality, the level of staff, and developing tourist areas are essential. It also underscores the importance of developing marketing and promotional strategies, especially since tourists seek memorable experiences rather than just the location or the trip itself. The significance of domestic tourism is also stressed as a means of supporting the sector, strengthening Egyptians’ connection to their homeland, and transforming tourism into an economic priority with sustainable long-term benefits—creating jobs and benefiting sectors such as transportation, airlines, and restaurants. In conclusion, the article emphasizes that Egypt possesses enormous potential, but its success depends on more efficient management and greater investments in human resources and technology, to deliver a tourism experience worthy of its status and to encourage visitors to become ambassadors for their country by returning repeatedly.

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