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بوابة الفجر
When sports boost economy and tourism
The article discusses Kamel Abu Ali's efforts to transform sports investment into an economic and tourist powerhouse in Egypt. It highlights new partnerships that link the Egyptian club with sectors such as tourism, technology, services, and logistics. The article notes that these partnerships began with placing the NG9 logo on the team's jersey, emphasizing the importance of connecting sports with broader investment initiatives, especially in New Alamein City, which is a key tourism and investment hub. While the agreements underline the significance of execution, the ultimate goal is for these initiatives to attract investments, create job opportunities, and boost economic growth. Additionally, there is an aim for the club to become a genuine platform for investment and promotion, rather than merely a sports team.
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