_1777352142843_145525226.png&w=48&q=75){kind=small}
_1777352244987_250242181.png&w=48&q=75){kind=small}
Bill Gates' daughter in Cookie Stuffing case
Phia, the company founded by billionaire Bill Gates' daughter, Vivi Gates, faced a crisis related to digital marketing practices after being accused of using "Cookie Stuffing" technology. This practice allows the improper placement of cookies on users' devices to generate unearned commissions and sales, without the customers actually contributing to completing them. In July, the company announced that the platform features responsible for false sales figures had been removed, but it had been aware of the issue for seven months, raising questions about its knowledge of the settlement mechanisms. The company's revenue dropped from approximately $80,000 a day to between $10,000 and $28,000 after the features were disabled. Cookie stuffing sales accounted for 51% of June's sales and were used in major stores like Nike, Gap, and Nordstrom. The company faces potential penalties, including up to 20 years in prison.
Notice: This Is an AI-Generated Summary
Comments (0)