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The article focused on the crisis faced by "Tawhid Misr" company due to its negligence in meeting delivery deadlines for residential units, contrasted with its use of star-studded parties and promotional events to enhance its image. The company relies on hosting artists and organizing large-scale parties to attract attention and market its projects, creating a misleading impression of the project's success and quality. However, customers are primarily concerned with the company's commitment to punctuality and timely delivery. The author emphasizes that the company's success in organizing luxurious events does not compensate for its failure to adhere to delivery schedules, which remains the main complaint among clients. He calls for a separation between marketing promotion and genuine responsibility in executing contracts.
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