1 Day
Source:
المصري اليوم
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Academies and brokers trading wealth
The youth talent testing industry in Egyptian clubs and private academies represents a vast market valued at over 7.2 billion Egyptian pounds annually, despite the lack of oversight or unified standards. Major clubs benefit from application fees ranging between 50 and 150 pounds, receiving hundreds of thousands of applications each year. Meanwhile, academies dominate the market in a chaotic manner, with approximately 2,000 to 2,500 licensed and unlicensed academies operating. These have collectively invested around 7.2 billion pounds, in addition to marketing expenditures that may reach up to 300 million pounds annually. Experts indicate that this system has increasingly focused on financial gain rather than genuine talent development, and government regulation efforts have failed. As a result, the state has intervened through initiatives such as "New Scouts" to scientifically identify talents, along with stricter licensing of academies, aiming to curb the phenomenon of intermediaries and prevent talent concentration among those with financial means.
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