Gold Observatory analyzes five years of market shifts
Over the past five years, the Egyptian gold market has undergone significant transformations, including rising prices, changes in consumer behavior, and the development of new methods of buying and selling the metal. The demand has shifted from jewelry to saving and investment tools such as bars and gold coins. Additionally, financial technology and investment funds have digitized storage, pricing, and payment services, with models like "Phygital Gold" emerging, which combine physical gold with digital services. Data indicates that demand for bars and coins has surpassed that for jewelry, with the number of investors in gold funds increasing by 14% and net assets reaching 9.35 billion Egyptian pounds as of the end of June 2026. This reflects a market transition from being a traditional trade to a more transparent and integrated system driven by technological innovation.
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