24 Hrs
Source:
المصري اليوم
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New government plan to reduce billboard clutter
The Egyptian government is introducing a new plan to regulate advertising on public roads aimed at reducing visual clutter and enhancing the urban landscape. The National Authority for Advertising Regulation has issued a guideline specifying the technical standards for designing and installing advertising billboards. The goal of this guideline is to strike a balance between aesthetic and functional aspects, while considering traffic safety standards, unifying visions among relevant authorities, and minimizing the uncontrolled proliferation of advertisements. It also encourages the use of sustainable solutions, such as energy-efficient lighting and solar power, with the requirement of regular maintenance of the signs to ensure safety. Additionally, new advertising plans will be reviewed to ensure compliance with these standards, all in an effort to strengthen the visual identity and the urban appearance of Egyptian cities.
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