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Google acquires Spirit Airlines data for AI training
Google has purchased a massive amount of data from the bankrupt low-cost airline Spirit Airlines for $10 million, with the aim of training its artificial intelligence systems. The data includes around 100 million emails, approximately 500 million conversations on the Teams platform, as well as the airline’s programs and fare data. Google stated that another entity will remove personally identifiable information before the data is delivered, emphasizing that this use is intended to improve its products and AI models, especially since the data could help simulate real-world business operations. This move comes amid intense competition among tech companies for data sources to develop AI technologies. Meanwhile, Spirit Airlines halted its operations after filing for bankruptcy for the second time in August 2025.
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