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National Agency reviews ads in 7 cities
The article focused on the efforts of the National Authority for Advertising Regulation in reviewing and organizing billboard plans across seven new cities: New Sohag, 10th of Ramadan, New 6th of October, New Minya, New Assiut, New Beni Suef, and New October City. During the meetings, the current status of advertisements in each city was presented, and the proposed plans were reviewed for compliance with the guidelines established by the Authority in accordance with Law No. 208 of 2020 and its Executive Regulations. Engineer Iman Nabil emphasized the importance of adhering to the regulations and maintaining each city’s visual identity, while also preserving a civilizational appearance. She called for rapid completion of the inventory of the current situation and the preparation of new plans, with necessary modifications to be made within a week for immediate implementation. The meeting also discussed city-specific projects, including the execution of murals in New Minya, advertisements in entertainment areas powered by renewable energy, and the development of advertising identities that reflect the city’s history and architectural personality. These measures are part of the Authority’s plan to ensure effective and comprehensive regulation of advertising, promoting safety, ensuring discipline, and supporting investment in the sector.
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