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The article focused on the efforts of the National Authority for Advertising Regulation on public roads to establish a unified framework for visual identity in provinces and new cities, aimed at improving the urban appearance and ensuring traffic safety. The authority, which was activated about six months ago, launched a guideline that specifies standards for advertisement design and spacing between advertisements, with variations based on road speed and considerations for aesthetic appeal and local urban identity. The implementation will be carried out gradually, while adhering to existing contracts, to ensure a unified visual style for advertisements within cities and new areas, contributing to the enhancement of urban aesthetics and the preservation of public order.
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