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Ahmed El Sakka on Public Performance Rights in Egypt
Ahmed El Sakka confirmed that the public performance rights are a legally recognized right internationally. However, he believes that implementing this in Egypt requires a careful study of the viewing market and audience size, as the Egyptian and Arab markets are significantly smaller than global markets like the United States and India. This raises questions about how to apply the rights, how to identify the beneficiaries, and how to determine the amounts owed. He is not opposed to the idea but emphasizes the need to develop a system that suits the size and behavior of the Egyptian market. Meanwhile, the syndicate is discussing a study to convert this right into a fixed amount, which would be allocated by the syndicate and then distributed.
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