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الموجز
Egyptian Authority Promotes Tourism Awareness
The article focused on the efforts of the Egyptian Ministry of Tourism and Antiquities and the Egyptian General Authority for Tourism Activation in raising tourist awareness among citizens. These efforts included organizing 271 orientation trips and 1,000 seminars, benefiting around 38,000 citizens from January 2025 to June 2026, with the aim of enhancing understanding of the importance of tourism and its role in the Egyptian economy. Additionally, the initiatives aimed to promote authentic traditions and to highlight Egypt’s tourism and archaeological assets. The Authority also launched media campaigns such as "We Are Egypt" across various media platforms and social networks, and participated in awareness programs targeting different age groups, including students, to support national identity and foster a tourism culture. The Authority emphasized the importance of increasing awareness to strengthen the tourism sector and to maximize the benefits of Egypt’s tourism and archaeological heritage.
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