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المصري اليوم
Amr El-Liethi on Engaging on TikTok and YouTube
The Organization of Islamic Cooperation's Union of Radio and Television Associations is celebrating its 50th anniversary, dedicating efforts to enhance media in member countries. Dr. Amr El-Leithi, the head of the union, emphasized that the current challenge is not in the traditional media model itself, but in reshaping its role to keep pace with digital transformation. The focus is on delivering diverse and reliable content across multiple platforms, rather than opposing social media. He explained that the future of media relies on content reaching audiences wherever they are, utilizing artificial intelligence, and developing projects such as an integrated media network and the union's academy to enhance expertise and training. He also stressed that the goal is for the union to become a modern media organization that is financially and technologically stronger, with a major project plan for 2027 aimed at improving performance and expanding in delivering distinguished news and content that supports the official narrative of the Palestinian cause and promotes cooperation among member states.
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