24 Hrs
Source:
بوابة الفجر
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Giza leads efforts to renew ad standards
The article focused on the efforts of the National Organization for Advertising Regulation in the Greater Cairo region (Cairo, Giza, and Qalyubia) to develop and organize the advertising system on public roads. The coordination meeting with the governorates discussed the current situation of over 17,000 advertisements in the region, emphasizing the importance of implementing new regulations and standards to ensure safety, preserve the visual identity of the cities, and achieve a civilized advertising environment. It was also stressed that adherence to the guidelines is essential, along with halting the issuance of non-compliant permits, optimizing the use of advertising sites, and supporting companies involved in sustainable energy initiatives. The plan includes moving from reviewing plans to actual implementation and continuous monitoring to ensure an improved urban landscape and to maintain the unique features and character of each governorate.
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