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US regulator sues Amazon over ad costs
The U.S. Federal Trade Office and 22 states have filed a lawsuit against Amazon, accusing the company of artificially inflating advertising prices on its platform to generate tens of billions of dollars in profits over more than seven years. The committee claimed that Amazon violated auction rules by charging the full amount in approximately 80% of auctions, using "hidden additional fees" and employing fake bidders to drive up prices. This complaint comes at a time when Amazon's shares have declined by about 2.5%, and it is among the most prominent investigations highlighting the company's practices in the digital advertising market.
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