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بوابة الشروق
Book Launch at AUC: The Dream Trade
A press conference will be held tomorrow at the American University in Cairo to launch the book "Trade of Dreams... A Century of Printed Advertising in Egypt" by Dr. Behia Shihab. The book offers a visual historical narrative of the evolution of newspaper and magazine advertisements in Egypt over a hundred years, from 1880 to 1980. It focuses on analyzing the relationship between consumer culture and the political, social, and economic transformations in Egypt, highlighting the role of the advertising industry in shaping social images and reaching concepts of modernity and progress. The accompanying exhibition features historical samples of advertisements and commercial products discussed in the book.
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