1 Day
Source:
صدى البلد
Question on TV channel air sales and viewer protection
The issue concerns the spread of the "air selling" phenomenon on some satellite channels, where screens are turned into open markets for selling advertising space in a confusing manner, leading to an overlap between media content and paid advertisements. Deputy Ashraf Amin proposed modern regulatory measures, including requiring channels to issue a "media identification card" for sponsored content, creating an electronic register for advertisements, and implementing an "intelligent monitoring" system using artificial intelligence to detect undisclosed advertising content. Additionally, a yearly transparency index for channels should be established. The goal is to protect viewers from misinformation, ensure transparency, and maintain journalistic professionalism, without compromising channels' right to generate revenue.
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